후다닥 뉴스(6.20)

1. OpenAP, NCC Media와 한팀이 되기로
- OpenAP는 Fox, NBCU, Viacom 모여 만든 가구별 시청습관 등 고객행동 데이터 기반의 광고 플랫폼을 제공하는 JV
- 한편 대형 유료방송 사업자들인 Charter, Comcast, Cox가 보여서 유사한 기능을 하는 JV인 NCC Media를 설립
- 금번 제휴를 통해서 광고주는 NCC Media의 실시간 및 VOD AD Inventory를 구매할 때 OpenAP의 시청자 세그먼트를 활용할 수 있게 됨
-이번 딜의 가장 큰 의미는 방송사와 유료방송사업자가 힘을 합쳐 지속가능한 광고 기반의 TV 생태계를 조성하는 첫 발자국을 남겼다는 것

 

https://bit.ly/2XZnDLR?fbclid=IwAR1Eytd952dQ4kQVBWZMbs_PgodbxoyYCPBOJBrX316EysbYqXtofOVIYdc

NCC Media teams with OpenAP for audience-segmented ad buying

2. Quibi, 2020년 4월 출시에 앞서 백만불어치 광고 판매 완료
- 구글, G&B, 월마트 등 광고주로 나섰으며, 첫해년도 광고 인벤토리 $150M 중 2/3이 이미 판매된 것
- CEO Meg Whitman에 따르면 초기 광고주들은 카테고리 독점 혜택을 누릴 것
- 아직 통신사 광고주는 없는데, 이는 Quibi가 이동통신 사업자들과 독점 배급 계약을 진행중이기 때문

 

https://variety.com/2019/digital/news/quibi-100-million-ads-jeffrey-katzenberg-meg-whitman-cannes-1203247177/

Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

3. iQIYI, 말레이 Astro와 전략적 제휴를 체결 
- APOS에서 iQIYI가 동남아 10개국에 진출하겠다는 계획을 밝힌 바 있음 
- 이에 따라 말레이시아의 1위 유료방송 사업자인 Astro가 iQIYI 콘텐츠에 대한 유료방송, VOD 및 OTT 에 대한 말레이시아 내의 독점적인 권리를 획득

 

https://variety.com/2019/digital/asia/china-iqiyi-malaysia-astro-1203247128/

China’s iQIYI Signs Content, Channel Pact With Malaysia’s Astro