후다닥 뉴스(5.2)
News Clipping1. Hulu에 대한 몇 가지 소식들
가. 가격인하 및 프로모션으로 2,800만 가입자 돌파
Hulu Zooms to 28 Million Total Subscribers, Up 12% So Far in 2019
Hulu kicked off 2019 by rapidly packing on subscribers — driven by price cuts and promos — with the streamer announcing that its total customer base has swelled to over 28 million. And …
variety.com
나. 시청습관에 맞춰 타켓팅하는 새로운 광고 포맷 개발 중
Hulu Plans Debut of Commercials Aimed at Binge-Watchers
Hulu plans to launch another ad format tailored to the viewing habits of the streaming-video junkie. The company, controlled by Walt Disney and Comcast, said it plans to launch a new format that &#…
variety.com
다. 3개의 새로운 Marvel TV 시리즈를 추가 계획
Hulu Taps into Marvel Universe for Two New Live Action Series
Signs Chrissy Teigen to content development deal
www.multichannel.com
2. Netflix, Adaptive audio streaming 서비스 선보여
How Netflix Makes Movies, TV Shows Sound Better With High-Quality Audio
Netflix is adding high-quality audio feeds to its catalog, and introducing adaptive audio streaming to make sure its members are getting the best-possible sound based on the speed of their internet…
variety.com
3. vMVPD 사업자들의 Viewership 증가세
https://bit.ly/2J4xRpM?fbclid=IwAR3VCpi4oTez0RlvIZMPQsxwN4aOQcu9i3q2VaIKwbQIhh_s2-VoNg_vy70
DirecTV Now, Hulu and other vMVPDs score 108% viewership growth: Conviva
Virtual MVPDs like DirecTV Now, Hulu with Live TV, PlayStation Vue and Sling TV are making big strides toward increasing viewership on their services, according to Conviva.
www.fiercevideo.com
4. SKY, 글로벌 런칭에 앞서 NBCU의 통합광고 측정도구인 CFlight 도입 발표
- 미국 내에서 NBC 및 Viacom 사용 중
https://bit.ly/2J4y8sO?fbclid=IwAR1lh7YsD722CMjmvUIduWF1RUhT5WCMGrE59Us_ofuRIqAQOFMfjCpPrZ0
Sky takes up NBCU’s CFlight TV advertising metric
Sky today announced that it is adopting NBCUniversal’s CFlight cross-platform advertising metric, giving the product its first international launch.
www.fiercevideo.com
5. Youtube, 어린이 보호정책 변함 없을 것
- 주호민 사태가 이유가 있었네요
6. Disney, 제품개발 VP 인선
- 마지막은 Goldman Sachs인데, 이전에 Live Nation, Facebook 및 Vevo 근무한 콘텐츠 통
7. Sling TV, 2주간 무료사용 프로모션 발표
- AT&T와 수급계약 중단 여파로 보임
8. Vudu, 12개의 오리지널 영화 및 TV Show 선보일 것
- 만든다고 효과가 나올 것인지는 별개의 문제로 보임
Sling TV is Offering an Extended 14-Day Free Trial - Cord Cutters News
Been thinking about Sling TV and want to try it before you buy it? Right now you can get an extended 14-day free trial but only for a limited time. The downside is if you take advantage of the 14-day free trial you can’t also take advantage of the $15 a mo
www.cordcuttersnews.com
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