후다닥 뉴스 (sjleem@gmail.com)

'전체 글'에 해당되는 글 55건

  1. 후다닥 뉴스(5.2)
  2. 후다닥 뉴스(4.30)
  3. 후다닥 뉴스(4.29)

후다닥 뉴스(5.2)

News Clipping

1. Hulu에 대한 몇 가지 소식들

가. 가격인하 및 프로모션으로 2,800만 가입자 돌파

https://variety.com/2019/digital/news/hulu-28-million-total-subscribers-newfronts-2019-1203202212/?fbclid=IwAR1dyW1QRHL4aEE89MOTFTo5SbW0XvWSwafLs4gdwDawa5jcUViENOJ7ziY

 

Hulu Zooms to 28 Million Total Subscribers, Up 12% So Far in 2019

Hulu kicked off 2019 by rapidly packing on subscribers — driven by price cuts and promos — with the streamer announcing that its total customer base has swelled to over 28 million. And …

variety.com

나. 시청습관에 맞춰 타켓팅하는 새로운 광고 포맷 개발 중

 

https://variety.com/2019/digital/news/hulu-commercials-binge-watchers-advertising-1203202158/?fbclid=IwAR3LxcvqJSZhTd8cwe-Xk62O2ITWzlVb1C8kfS9APuonOxPfmvbQj1aaJiw

 

Hulu Plans Debut of Commercials Aimed at Binge-Watchers

Hulu plans to launch another ad format tailored to the viewing habits of the streaming-video junkie. The company, controlled by Walt Disney and Comcast, said it plans to launch a new format that &#…

variety.com

다. 3개의 새로운 Marvel TV 시리즈를 추가 계획

 

https://www.multichannel.com/news/hulu-taps-into-marvel-universe-for-two-live-action-series?fbclid=IwAR2MTXHL4R7ZX2fdHQJLRRBxQDCkN7qwGbhGjy4KsZrUPtVMC96Pjp4kfvI

 

Hulu Taps into Marvel Universe for Two New Live Action Series

Signs Chrissy Teigen to content development deal

www.multichannel.com

2. Netflix, Adaptive audio streaming 서비스 선보여

 

https://variety.com/2019/digital/news/netflix-high-quality-audio-1203202161/?fbclid=IwAR2o1wQKqNjh-hk1vwJzf-NPF8gxt7jk_Vplw7I_GsIQjFkH7nGrE5rYoNA

 

How Netflix Makes Movies, TV Shows Sound Better With High-Quality Audio

Netflix is adding high-quality audio feeds to its catalog, and introducing adaptive audio streaming to make sure its members are getting the best-possible sound based on the speed of their internet…

variety.com

3. vMVPD 사업자들의 Viewership 증가세

 

https://bit.ly/2J4xRpM?fbclid=IwAR3VCpi4oTez0RlvIZMPQsxwN4aOQcu9i3q2VaIKwbQIhh_s2-VoNg_vy70

 

DirecTV Now, Hulu and other vMVPDs score 108% viewership growth: Conviva

Virtual MVPDs like DirecTV Now, Hulu with Live TV, PlayStation Vue and Sling TV are making big strides toward increasing viewership on their services, according to Conviva.

www.fiercevideo.com

4. SKY, 글로벌 런칭에 앞서 NBCU의 통합광고 측정도구인 CFlight 도입 발표
- 미국 내에서 NBC 및 Viacom 사용 중

 

https://bit.ly/2J4y8sO?fbclid=IwAR1lh7YsD722CMjmvUIduWF1RUhT5WCMGrE59Us_ofuRIqAQOFMfjCpPrZ0

 

Sky takes up NBCU’s CFlight TV advertising metric

Sky today announced that it is adopting NBCUniversal’s CFlight cross-platform advertising metric, giving the product its first international launch.

www.fiercevideo.com

5. Youtube, 어린이 보호정책 변함 없을 것
- 주호민 사태가 이유가 있었네요

 

6. Disney, 제품개발 VP 인선
- 마지막은 Goldman Sachs인데, 이전에 Live Nation, Facebook 및 Vevo 근무한 콘텐츠 통

 

7. Sling TV, 2주간 무료사용 프로모션 발표
- AT&T와 수급계약 중단 여파로 보임

 

8. Vudu, 12개의 오리지널 영화 및 TV Show 선보일 것
- 만든다고 효과가 나올 것인지는 별개의 문제로 보임

 

https://www.cordcuttersnews.com/sling-tv-is-offering-a-extended-14-day-free-trial/?fbclid=IwAR3VCpi4oTez0RlvIZMPQsxwN4aOQcu9i3q2VaIKwbQIhh_s2-VoNg_vy70

 

Sling TV is Offering an Extended 14-Day Free Trial - Cord Cutters News

Been thinking about Sling TV and want to try it before you buy it? Right now you can get an extended 14-day free trial but only for a limited time. The downside is if you take advantage of the 14-day free trial you can’t also take advantage of the $15 a mo

www.cordcuttersnews.com

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후다닥 뉴스(4.30)

News Clipping

1. Viacom, 14개 핵심채널을 Pluto TV에 런칭

 

- '19년 1월 인수한 Pluto TV에 MTV, Comedy Central, Nikelodeon, Bet 등 핵심채널을 런칭(불과 3개월 만에)
- 유료방송 생태계에 깊게 바인딩된 그들의 행보는 매우 급진적으로 보이기까지 함

 

https://variety.com/2019/digital/news/viacom-newfronts-pluto-tv-channels-originals-slate-1203200042/?fbclid=IwAR2HFaBpQrVwAjxTTUG_gq_ll1FSoNYLZWsu9oJm2Z3TFYrZ_faiMijyqFA

 

Viacom Launching 14 Free Channels on Pluto TV, Sets Broad Digital Originals Slate

For Viacom, the future of television has an increasingly online sheen. The media conglomerate is bringing a slew of content from its flagship cable networks to Viacom-owned Pluto TV — launchi…

variety.com

 

2. Viacom, Youtube, FB 등 위한 오리지널 제작 계획

 

- 각 채널별로 오리지널 제작 후 다양한 소셜 미디어/동영상 플랫폼 유통
* 콘텐츠 속성은 좀 더 살펴봐야 겠네요

 

https://www.cordcuttersnews.com/viacom-is-creating-new-original-shows-for-youtube-hulu-and-facebook/?fbclid=IwAR2Iu4iXXhl6ZTUWGFq5U9u22H1JdZDPWLUT4shYyqKoxLGtSAvfcKzRVVY

 

Viacom Is Creating New Original Shows for YouTube, Hulu, and Facebook - Cord Cutters News

Today Viacom announced that they are going to create more original programs for YouTube, Hulu, Facebook, and others. Awesomeness Brent Rivera’s Dream Vacation (AwesomenessTV YouTube Channel; Summer 2019): Join Brent Rivera and his friends as they ditch the

www.cordcuttersnews.com

 

3. Spotify, 1억명의 가입자 보유

 

- 1분기 1억명의 유료가입자 확보 발표
- 재무실적에서는 $158M 순손실
- 북미 그리고 글로벌에서 Apple Music (유료 5,000만명)과 치열하게 경쟁 중

 

https://variety.com/2019/digital/news/spotify-100-million-paid-subscribers-q1-2019-results-1203199998/?fbclid=IwAR0NibrTaGfF-s1B0LJDyEyyShfeaICRaFjKGQzT-kZGOkT6MaxSvAgqao0

 

Spotify Now Has Over 100 Million Subscribers, Narrows Q1 Losses

Spotify grew its paid subscriber rolls by 32% in the first quarter of 2019 — reaching 100 million Premium customers — while the streaming-music company narrowed its losses and beat Wall…

variety.com

 

4. Twitter, NFL, ESPN, Univision, Viacom 에서 클립 콘텐츠 추가 발표

 

https://www.cordcuttersnews.com/twitter-is-adding-video-content-from-the-nfl-espn-univision-viacom-more/?fbclid=IwAR3LxcvqJSZhTd8cwe-Xk62O2ITWzlVb1C8kfS9APuonOxPfmvbQj1aaJiw

 

Twitter is Adding Video Content From the NFL, ESPN, Univision, Viacom, & More - Cord Cutters News

Today Viacom announced that they are adding a ton of video content to Twitter. Including Content from NFL, ESPN, Univision, Viacom, and more. Here is Everything Viacom Announced Today: Univision: This year, Univision and Twitter are launching a content par

www.cordcuttersnews.com

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후다닥 뉴스(4.29)

News Clipping

1. [APOS] 아시아에서 OTT 경쟁이 심화될 조짐

 

1) Kevin Mayer, Variety와 Disney+ 및 Hulu에 대해 인터뷰

 

https://variety.com/2019/biz/asia/disney-emphasis-on-asia-growth-direct-to-consumer-1203197591/?fbclid=IwAR2SyMbkagU4US7Zvw11tZk_laHRg-zepnDB2S3-SjlP81zGRvE5mueDPwE

 

Disney to Put Emphasis on Asia Growth, Direct to Consumer

The newly expanded Walt Disney is to place particular emphasis on Asia as it rationalizes its recent acquisition of 21st Century Fox and as it prepares to expand its direct-to-consumer (D2C) busine…

variety.com

2) Zee5가 다양한 언어제공 및 오리지널 제작에 나설 것

 

https://variety.com/2019/digital/asia/zee5-streaming-platform-seeks-overseas-audiences-1203199715/?fbclid=IwAR0NibrTaGfF-s1B0LJDyEyyShfeaICRaFjKGQzT-kZGOkT6MaxSvAgqao0

 

APOS: Zee5 Streaming Platform Seeks Overseas Audiences

India’s Zee Entertainment Enterprises is rolling out operations of its Zee5 streaming service in five new languages. The company is also upping its involvement in original content. The moves were a…

variety.com

3) HOOQ, 100개의 오리지널 쇼 제작계획

 

https://variety.com/2019/digital/asia/asia-ott-streamer-hooq-heads-for-100-original-shows-1203198655/?fbclid=IwAR1TLo2GL_nBt_uuFHJPe0VN7PxiBbaWAZORLdecq5-2EAW3MtzMpg_SEZo

 

APOS: Asia Streamer Hooq Heads for 100 Original Shows

Asian video streaming service Hooq has committed itself to developing at least 100 original shows and films by the end of this year. They will be produced in Singapore, Indonesia, Philippines, Thai…

variety.com

4) HBO GO, 말레이시아 진출 예정

 

https://variety.com/2019/digital/asia/hbo-go-to-launch-in-malaysia-1203197644/?fbclid=IwAR0NibrTaGfF-s1B0LJDyEyyShfeaICRaFjKGQzT-kZGOkT6MaxSvAgqao0

 

APOS: HBO Go to Launch in Malaysia

HBO Asia is to launch its, HBO GO in Malaysia from next month. The South East Asian country will be the fifth to receive the streaming service, following Hong Kong, Indonesia, The Philippines and S…

variety.com

2. airbnb, 스트리밍 서비스에 나설 예정


- 여행, 호스트와 사람들에 대한 이야기들이 될 예정

 

https://www.cordcuttersnews.com/airbnb-wants-to-join-the-streaming-world/?fbclid=IwAR33Orvm5hCLNXR-xQ-ylCRzXsJ-_qqiMjAQN4_DFUcSTmb_N75gkOjYaB8

 

Airbnb Wants to Join the Streaming World - Cord Cutters News

In a report from Reuters, we learned that Airbnb is making plans to develop content for streaming. Airbnb Inc., the company that allows users to book home rentals in cities around the world, has plans to create travel focused content. The company already h

www.cordcuttersnews.com

3. Amazon, Q1에 콘텐츠에 $1.7B 지출


- 하지만 오리지널 투자액은 알기 어려운 상황

 

https://variety.com/2019/digital/news/amazon-q1-content-costs-1203199001/?fbclid=IwAR0xbtym1YAKQ1uDU-eZAlkBA_NDl4ifABwXX9ZAnaSmepG_xrh-6KTYr-g

 

Amazon Spent $1.7 Billion on Content in Q1, but Original Video Investments Still Unknown

Amazon revealed in a regulatory filing Friday afternoon how much money it spent on content in the first quarter of the year — but the disclosure still doesn’t tell us a whole lot about …

variety.com

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